Window display is the fine art of displaying store merchandise in the store window. Window display is emerging as the new mantra in retail and is fast changing from a dull, uninteresting exhibition of wares in the store window to a dynamic form of advertising. Retailers are recognizing the importance of window display as the first point of contact between the store and the customer and a chance to create the most critical first impression on the customer. Developed countries look at window display as a critical tool of marketing; however, in India, it is still an emerging concept. To make our students understand the importance of window display we conducted an interesting competition. The students of std 7th and 8th were challenged to display artificial jewellery in the most attractive and creative manner. The students surprised us. They did a fabulous job and made us proud too.
